Social Media Marketing: Best Practices

Photo credit: x-ray delta one via Flickr

Photo credit: x-ray delta one via Flickr

Are You Listening to the Great Conversation???


If you were in the “Social Media Marketing: Best Practices, session 1” class at Whatcom Community College on October 19th, 2011, Then the previous Twitter hashtag has relevance to you. Have you posted a social media question using that hashtag yet? Let’s start the conversation on Twitter!

If you attended the class, I hope that you 1) enjoyed the content and 2) learned a few tips and tricks that will help you on your social media journey. If you did not attend the session, don’t fret…You’re still invited to read on and share your thoughts. Everyone’s welcome here! 😉

During “session 1” we discussed the following topics:

  • How and where to find and curate content on a regular basis for your social media business pages/profiles.
  • The importance of creating a stunning and unique social media business pages/profiles.
  • What the “big brands” are doing with social media, and how we can learn from their successes and mistakes.
  • How a local business (Village Books) successfully approaches social media and uses it to listen to their customers,  promote local events, share company culture, and ultimately, build long-lasting relationships and gain sales.
  • The importance of listing your local business online to help improve your website and business’s  SEO, website traffic, visibility and encourage (hopefully) good reviews.

Click the following link for a good list of places to list your business: Where to list…

We also briefly discussed a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and it’s importance for ANY business to understand and employ on a regular basis. Although a SWOT diagram does require some critical thinking, it is one of best tools to help you understand where your business excels and where improvements can be made.

"SWOT Analysis" credit: cdedbdme via Flickr

If you would like to review any parts of the presentation from the class, here is the link for the presentation: Social Media Marketing Presentation, 10/19/11.


For the next two sessions, we will cover the following topics:

  • Blogging best practices.
  • Social media Page/Profile design (Lujure, etc).
  • Twitter as a second language. #whatdoesitallmean?
  • “Link shortners”.
  • How and why to create a social media “plan”.
  • Ways to increase social media productivity using tools like Tweetdeck, Hootsuite, Seesmic, etc.
  • How to integrate a social media plan into your marketing plan.

So, If you would like to add any topics or have a brief question before the next session, I’m going to ask you to NOT leave a blog comment or send me an email.  I double dare you to use Twitter and post your question or comment by adding #SMWCC at the end of your Twitter post. Fair enough? The best way to understand Twitter is to use it. I promise! 🙂

In the meantime…Be well and have FUN!



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