It’s Friday evening. I’m weary from the work week. All I want to do is relax, so I open Rolling Stone Magazine, issue 1140, (John Stewart’s on the cover) and start turning the pages…I stop around page 16 to find an ad by 5 Gum with a small QR code at the bottom left. Next to the QR code is a tiny bug looking creature and the following text: “PLAY THE GAME, EXPLORE THE WORLD”. I am intrigued so I scan the code…WOW. This is by far the very best use of a QR code based marketing plan that I have EVER seen.
Five Gum Ad in Rolling Stone issue1140, page 16
Here is where the QR code took me…
WHA…WHAT?! IT’S LOCKE FROM LOST!!! As you can see, 5 gum is REALLY trying to get you to log onto their survivalcode.com page on your desktop computer. The previous video was as far as I could get on my smartphone; I couldn’t get to the main site on my Android. Sneaky. After a slight bout of anxious bullheadedness, I decided to follow their directions and typed in www.survivalcode.com
on my pc. double WOW! Their marketing team has officially blown my mind, and all I can say is this…For the first time in a LONG time, I am sold on a consumer product based solely on their brand’s marketing efforts. I have been thoroughly entertained and I feel that I owe 5 Gum a purchase because it is much cheaper than a movie and was much more fun. I highly recommend checking out www.survivalcode.com
because hopefully, (and especially if you are a “Lost” addict), it will blow your mind too. I’d love to hear what you think…If this blog post helped entertain you, please leave a comment, SHARE it, and enjoy the ride! Best,-TK